A mud-sliding, sweat-breaking, gear-shifting series of speed tests, 4WD terrain and technical challenges in the Volkswagen Amarok. The challenge took place at one of the toughest 4WD tracks in Victoria with the course designed by Australia’s leading 4x4 expert Pat Callinan. We provided the mud and the gear, all contestants needed to bring was a mate and the sweat.
Teams were scored on their 4×4 skills and the four winning teams overall were picked to represent Australia and take on the world at The Spirit of Africa – The Ultimate Test Drive.
Client: Jack Morton Australia
Every year, Luxottica holds an event to get their retail staff excited about the new season’s ranges of sunglasses. The event, however, had become more and more….uneventful.
The idea needed to travel like the wind - five states and two countries in as many days. Whatever we built needed to transport like a fold-up toothbrush.
Say hello to THE FULL STORY - a truly interactive and immersive multi-sensory experience that translated 5 different brand stories into a single engaging and super connected evening.
Client: Jack Morton Australia
O is for... Optimism, October and Orange!
October is Mental Health Awareness Month, and Jack Morton Australia supported this initiative with a home-grown campaign to Balance Your Inner Orange.
As a colour it represents optimism, happiness and creativity.
As a fruit it represents energy and vitality.
As a business, it represents who Jack’s are and what they stand for.
In October, orange become a representation for the health level of employees minds. The theory being, If we are off balance, our orange becomes dull. Balance Your Inner Orange is a preventative campaign, providing people with ways to help balance our mental wellbeing.
